How To Find A Niche Market In 3 Simple Steps
When you start a new online business, there is a lot to consider. It is imperative that you look at every angle. Doing so ensures you have the best opportunity for success. The process for finding your niche and the keywords relevant to your niche is quite similar. Here is how to find a niche market in 3 simple steps.
Step One: Find Your Keywords
The Google External Keyword Tool is a free tool that you can use to find relevant keywords. With this free tool, it is easy to search for niche ideas.
This tool enables you to search for particular keywords as well as related keywords. It also provides you with the competitiveness of the keywords.
You want to search for keywords that display at least 1,000 global searches every month. You also want to choose keywords that are not overly competitive.
Step Two: Analyze Your Keywords for Competitiveness
You have discovered some niche market keywords that you think might be profitable. Now you need to determine how competitive the keywords are before moving forward.
You can do this by using the Google search engine. Type your keywords into the search bar and look at the results. The results that populate are other pages that are targeting that keyword. It also includes pay-per-click (PPC) ads that are also ranking for that keyword.
Step Three: Choose Your Niche
Based on the results of the previous step, you can now decide if you want to proceed with this niche. I encourage you to pay particular attention to the number of PPC ads that come up during the search.
If there seem to be some competition and minimal PPC ads, then it is safe to move forward with your niche idea. That is a sign that you won’t be wasting your time or energy on a nonprofitable market.
You do want some competition when choosing a niche. If there is no competition in your chosen niche, then the chances are there is no interest or profit in that niche.
Once you have decided to move forward with your chosen niche market, you’ll need to select a domain name. Ideally, your domain name should include your chosen keywords. I would use my store as an example. A domain name like urbanitecarrybackpacks.com reflects my keywords urbanite backpacks. My store will rank higher on the search engines for the keyword urbanite backpacks.
You should not go overboard and stuff your domain name with keywords. Google prefer shorter domain names. If you can include your keywords in your domain name and keep it short, that is great. If you can not make that happen, I recommend doing your best and keep it moving. Don’t get hung up over it.
Finding your niche market is the tip of the iceberg. After choosing a profitable niche, you will need to work on creating valuable content. It can be as easy or as complicated as you want to make it. Click here to learn where you can build profitable niche websites.
Another thing to consider is your marketing strategy. Your marketing plan must address website traffic driving and email list building. There needs to be a strong focus on search engine optimization or SEO and social media marketing.
Do you have any other easy way that shows how to find a niche market? Please don’t hesitate to leave your feedback in the comment section below. I look forward to hearing from you!